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Dedicated Fund on Branding, Upgrading and Domestics Sales


 To support individual non-listed Hong Kong enterprises to enhance their competitiveness and facilitate their business development in the ASEAN markets


  • The maximum grant for each enterprise is HK$1 billion for 10 projects. ​​

  • ASEAN comprises Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.

  • Funding project duration 18-24 months.

  • Funding will be provided on a matching basis (1:1), i.e. the Government will cover a maximum of 50% of the total approved project cost and the enterprise has to contribute no less than 50% of the total project cost in cash.

  • ​​Applications are processed by batches in every three months.  For 2019, the cut-off date/time will be 6pm of March 29th, June 29th, September 29th and December 29th.  


Method [1] - With Initial Payment:

  • Enterprise is required to open a designated bank account for project income and expenses


  • The project can only commence after  signing of the funding agreement

Method [2] - Without Initial Payment:

  • Enterprise is not required to open a designated bank account for the project

  • The project can commence on the day after the date of submission of application (funding is subject to the approval of the application)

Project duration over 18 months and up to 24 months

  • Initial payment:25% of total approved Government funding at maximum

  • Mid-term payment:25% of total approved Government funding at maximum

  • Final payment:Balance

Project duration of 18 months or below 


  • Initial payment:Not applicable

  • Mid-term payment:50% of total approved Government funding at maximum

  • Final payment:Balance


If you want to apply for this scheme, please contact MACROHARD immediately.

Our consultants will assist you in the preparation for the documents and materials for the application and provide you with consultation services so as to help you successfully apply for the grant from the Hong Kong Government.



  1.  Sales Strategic Planningvisioning process and strategy formulation

​​2. Sales Business Operation Managementoperation transformation

3. Sales Channel Management:marketing strategy and research, sales and distribution development



  1.  Business Model Upgrading & Restructuringfrom Original Equipment Manufacturing (OEM)   to Original Design Manufacturing (ODM) and/or Own Branding & Manufacturing (OBM)

2. Product Innovation & Repositioningproduct strategy, new product development

3. Material Managementsupply chain planning and execution

4. Technology Upgradingmanufacturing technology upgrading, process and business automation

5. Management Upgrading:world-class management system, business process re-engineering, quality improvement; and

6. Logistics Management:warehouse management, fleet management and distribution management



  1.  Brand Strategy and PositioningCorporate brand visioning, product and service planning

​​2. Brand Building, Design and Communicationbrand identity and personality development, rebranding

3. Brand Managementbrand assessment, brand protection; and 

4. Brand Trackingbrand equity research and brand sustainability study

Contact Us

Tel:+852 3612 9266


​Whatsapp : +852 5532 1964

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