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​​BUD Fund - Mainland China
Dedicated Fund on Branding, Upgrading and Domestics Sales

PURPOSE

To support Hong Kong enterprises in developing the Mainland China market 

OVERVIEW

  • HK $1 million for a maximum of 10 projects.

  • Projects must be related to business development in Mainland China.

  • Funding project duration 18-24 months.

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  • Funding will be provided on a matching basis (1:1), i.e. the Government will cover a maximum of 50% of the total approved project cost and the enterprise has to contribute no less than 50% of the total project cost in cash.

Disbursement of Funds

Method [1] - With Initial Payment:

  • Enterprise is required to open a designated bank account for project income and expenses

Project duration over 18 months and up to 24 months

  • Initial payment:25% of total approved Government funding at maximum

  • Mid-term payment:25% of total approved Government funding at maximum

  • Final payment:Balance

Method [2] - Without Initial Payment:

  • Enterprise is not required to open a designated bank account for the project

Project duration of 18 months or below 

 

  • Initial payment:Not applicable

  • Mid-term payment:50% of total approved Government funding at maximum

  • Final payment:Balance

Scope of the Programme

If you want to apply for this scheme, please contact MACROHARD immediately.

Our consultants will assist you in the preparation for the documents and materials for the application and provide you with consultation services so as to help you successfully apply for the grant from the Hong Kong Government.

BRANDING

  1.  Brand Strategy and PositioningCorporate brand visioning, product and service planning

​​2. Brand Building, Design and Communicationbrand identity and personality development, rebranding

3. Brand Managementbrand assessment, brand protection; and 

4. Brand Trackingbrand equity research and brand sustainability study

UPGRADING & RESTRUCTURING

  1.  Business Model Upgrading & Restructuringfrom Original Equipment Manufacturing (OEM) to Original Design Manufacturing (ODM) and/or Own Branding & Manufacturing (OBM)

2. Product Innovation & Repositioningproduct strategy, new product development

3. Material Managementsupply chain planning and execution

4. Technology Upgradingmanufacturing technology upgrading, process and business automation

5. Management Upgrading:world-class management system, business process re-engineering, quality improvement; and

6. Logistics Management:warehouse management, fleet management and distribution management

PROMOTING SALES

  1.  Sales Strategic Planningvisioning process and strategy formulation

​​2. Sales Business Operation Managementoperation transformation

3. Sales Channel Management:marketing strategy and research, sales and distribution development

PROMOTING SALES

  1.  Domestic Sales Strategic Planningvisioning process and strategy formulation

​​2. Domestic Sales Business Operation Managementoperation transformation

3. Domestic Sales Channel Management:marketing strategy and research, sales and          distribution development

4. Domestic Sales Team formation and Managementstaff development, and performance management

Contact Us

Tel:+852 3612 9266

eMail: info@macrohardhk.com

​Whatsapp : +852 5532 1964

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