OVERVIEW

• HK $1 million for a maximum of 10 projects.

• Projects must be related to business development in Mainland China.

• Funding project duration 18-24 months.

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• Funding will be provided on a matching basis (1:1), i.e. the Government will cover a maximum of 50% of the total approved project cost and the enterprise has to contribute no less than 50% of the total project cost in cash.

Disbursement of Funds

Method [1] - With Initial Payment:

• Enterprise is required to open a designated bank account for project income and expenses

Project duration over 18 months and up to 24 months

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• Initial payment：25% of total approved Government funding at maximum

• Mid-term payment：25% of total approved Government funding at maximum

• Final payment：Balance

Method [2] - Without Initial Payment:

• Enterprise is not required to open a designated bank account for the project

Project duration of 18 months or below 

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• Initial payment：Not applicable

• Mid-term payment：50% of total approved Government funding at maximum

• Final payment：Balance

《Application Guide》

Scope of the Programme

If you want to apply for this scheme, please contact MACROHARD immediately.

Our consultants will assist you in the preparation for the documents and materials for the application and provide you with consultation services so as to help you successfully apply for the grant from the Hong Kong Government.

BRANDING

1.  Brand Strategy and Positioning：Corporate brand visioning, product and service planning

​​2. Brand Building, Design and Communication：brand identity and personality development, rebranding

3. Brand Management：brand assessment, brand protection; and 

4. Brand Tracking：brand equity research and brand sustainability study

UPGRADING & RESTRUCTURING

1.  Business Model Upgrading & Restructuring：from Original Equipment Manufacturing (OEM) to Original Design Manufacturing (ODM) and/or Own Branding & Manufacturing (OBM)

2. Product Innovation & Repositioning：product strategy, new product development

3. Material Management：supply chain planning and execution

4. Technology Upgrading：manufacturing technology upgrading, process and business automation

5. Management Upgrading：world-class management system, business process re-engineering, quality improvement; and

6. Logistics Management：warehouse management, fleet management and distribution management

PROMOTING SALES

1.  Sales Strategic Planning：visioning process and strategy formulation

​​2. Sales Business Operation Management：operation transformation

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3. Sales Channel Management：marketing strategy and research, sales and distribution development

PROMOTING SALES

1.  Domestic Sales Strategic Planning：visioning process and strategy formulation

​​2. Domestic Sales Business Operation Management：operation transformation

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3. Domestic Sales Channel Management：marketing strategy and research, sales and          distribution development